About YouTube: Statistics

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.






Viewership

• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube�that's almost an hour for every person on Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 56 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

YouTube Partner Program

• Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
• Thousands of channels are making six figures a year

Monetization

• Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
• We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

• Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day
• YouTube is available on hundreds of millions of devices

Content ID

• Content ID scans over 250 years of video every day
• More than 4,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
• We have more than 15 million reference files in our Content ID database; it's among the most comprehensive in the world
• Content ID has generated hundreds of millions of dollars for partners
• More than 200 million videos have been claimed by Content ID